PEAPOD Mix

Print - Electronic - Audio Publishing On Demand -- Using a full spectrum of widely available technologies to publish, create buzz, catch people's attention, and build up an audience for your work, whether it's written, spoken, or performed.

Saturday, March 04, 2006

The importance of keeping track

Ack! I just checked my blog stats for the past several months, and I realized that when my template for my Sitebasics blog got changed, I lost the tracker css file reference, and I missed out on tracking all the traffic I've gotten from my mentions on decor8 and designsponge.

Huh. Well, just a reminder -- note to self: keep backup copies of all blog templates, so that if something goes awry, I can restore them without any issues. Like this one.

Stats count for last month is good -- I'm actually tracking trends. Here's what I've got:

Blog Hits
Counter Nov. '05 Dec. '05 Jan. '06 Feb. '06 Today
veryperi

49 54 4
podtopia

37 42 1
subject2scrutiny

50 39 2
fuel

32 30 3
peapod

26 29 1
civilunion

8 11
sbn 11 41
8
totalwealth

2 3


VeryPeri is up there, looking strong, followed by podtopia and subject2scrutiny. Fuel and PEAPOD are following along behind... by no means are these tremendously impressive stats, compared to everyone else in the world who's getting thousands upon thousands of hits to their blogs. Or it could be that Sitebasics has gotten a whole lot of hits, thanks to my blog development work, and I just don't know about it.

Again, the importance of keeping track. (Note to self: back up those templates!)

But the most interesting thing about these findings, that I can see, is you can definitely tell when I started regularly updating my blogs -- it all started in earnest in December/January, and my stats reflect it. True, it could be that I only have 54 loyal readers in the world, and they're just shuttling between the different blogs I've got to see what I'm up to, these days. But best-case scenario is, I'm up to 200 readers for the month of February, and if I keep updating my content, I'll continue to build those numbers.

Gainers:
VeryPeri is up 10%
Podtopia is up 13%
PEAPOD is up 11.5%
CivilUnion is up 37.5%
Total Wealth is up 50% - from 2 to 3 readers... big whoop, but that's a 50% increase(!)

Losers:
Subject2Scrutiny is down 22% (because I haven't been updating it, probably)
Fuel is down 6.25% (only 32 -> 30 but probably because I was totally focused on finishing the book in February, and I didn't do many updates)
Sitebasics I'm not even discussing, because I lost my hit counter when the template was updated.

This tells an interesting story, in terms of what people are interested in -- essentially, it shows that VeryPeri (even though I haven't updated it much, lately) has a relevancy to it, that people are interested in. Granted, it's only 54 people in February, but that's 54 more people who were reading it than only two months before. And that counts for something.

Thing is, this work needs to be continuous, constant, almost compulsive, in order to be successful. My cross to bear, is that I'm always thinking "macro" -- if I figure out how to do one thing, I figure out how to do it a thousand times over, and just doing that one thing as a single instance, has almost no appeal to me. (Probably the result of working for multinational corporations for years on end. Or maybe it's just my world soul talking.) I think big, I work big, and because of that, I end up with a lot on my plate.

Not that that's a bad thing... it must means I keep busy, which is a good thing. For me, anyway.

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