It's all about the timing, too

This is a paradigm shift -- doing a bunch of different versions of the same thing, rather than doing a wide variety of things with only one version.

Time was, a writer was only a writer. Now, they can also be a publisher. And a public speaker. And a podcaster.

Time was, a writer could get away with only being a writer. Now they have to be more, to even make it out of the gate.

The audiences we can reach are wider than ever, and the old ways of "broadcasting" informaion no longer apply. Because not everyone wants the same thing, anymore, and not all eyes are on the same show, anymore, and not everyone even knows the same things, anymore.

To do more, you have to focus more, and actually do less -- less quantity, more quality. Less mass-market, more in-depth relationship-building. Because in this day and age, when easy information abounds, and superficial relationships are easy to strike up, what people want, what people need, is depth and involvement, and the sense that the person(s) they're dealing with actually know and understand and are relevant to them.

Happy New Year.